MUSHROOM COUNCIL AND KITCHEN PRIDE WENT PINK FOR BREAST CANCER
Partnering with City of Hope to support research on cancer and mushrooms

Kitchen Pride Mushroom Farms participated in Breast Cancer Awareness Month. We pinked our stores mushroom tills to show our support for this worth while cause. We are one of many mushroom growers around the nation that participated in the Mushroom Council's Go Pink initiative.

Going pink allowed retailers to showcase their dedication to the communities they serve by participating in programs important to their customers. Pink mushroom tills were an instant visual to help retailers raise customer awareness of their commitment to the fight against breast cancer, while providing additional incentive for mushroom purchases.

City of Hope is a leading research, treatment and education institution for cancer and other life threatening diseases, and has pioneered numerous lifesaving procedures that have advanced cancer treatment worldwide. Since 2002, the Mushroom Council has provided more than $700,000 in grants to City of Hope for research on mushrooms and cancer.

As nature’s hidden treasure in the produce aisle, mushrooms offer many nutritional benefits while being a tasty, versatile addition to meals. Not only did retailers promote mushrooms this past fall by going pink, but year round as a natural source of several nutrients.

For more information, including a list of participating mushroom growers, please visit www.mushroominfo.com.

Resources To Better Health

Vitamin D Fact Sheet - find out about the health effects of vitamin D

Discover Mushrooms: Nature's Hidden Treasure - a Journal of the American Dietetic Association fact sheet about mushrooms' nutritional value and selenium content

Mushrooms: Light in Color, Dense in Nutrients - see how the nutrients in mushrooms compare to those in broccoli, carrots and tomatoes. You might be surprised!

Mushrooms Nutrition Brochure - an easy guide to mushrooms' nutrients and health benefits

Mushroom Varieties Chart - a guide to common mushrooms and their attributes

Who's the Fairest - a chart showing that lightly colored foods, like mushrooms, aren't necessarily light in nutrients

How Mushrooms' Nutrients Stack Up - a quick guide to mushrooms' basic nutrients

 

For more information on nutrition, please visit Kitchen Pride's Nutrition page.